Personal Statement
Watching my father work in an advertising agency, I realized that communication is an influential component of a successful business. Effective communication conveys a message with a purpose that satisfies the audience. It enables management to understand the needs and motives of their subordinates and promote positive change. It not only increases productivity but eliminates communication silos. Understanding how a business works, how to communicate with people, and the intricacies of running a business motivate me to learn more.
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In recent years, I have participated in a short film project that was a period drama. As the director, I communicated and collaborated with my teammates very often. Since my colleagues had different responsibilities, such as writing scripts, acting, filming, and editing, I had to understand and communicate with them differently. For example, talking with actors was not enough for them to understand my interpretation of the costumes they had to wear in the film, so I had to use references and pictures to deliver the message that I wanted to convey to them. Moreover, I discussed and listened to the editor’s perspective to create a mutual understanding during the editing process. Another aspect of this project was entertaining the viewers, who were also students like me, and inspiring them to take on projects like these. Despite enduring many difficulties, this project was an excellent experience for practicing my communication and organization skills, and I enjoyed learning new ways to solve problems.
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I have a keen interest in communication arts and want to learn more about relevant fields; therefore, I enrolled in the Marketing in the 21st Century online course on Chula MOOC. This course presented advertisement examples of global brands, such as IKEA, Muji, and Dove, which made me realize that language plays a vital role in communication. I am presently majoring in Innovative English at my school and studying German at Goethe Institut. Furthermore, as I can use various computer programs such as Microsoft Word, PowerPoint, Excel, Photoshop, Premiere Pro, and Procreate, I would like to improve my digital literacy because technologies are crucial tools for communicating information to people nowadays. Consequently, the knowledge that CommArts provides and my intrinsic motivation to develop myself will contribute to my future career as an effective and quality marketer or advertiser.